Your Google Ads Aren't Broken.Your Tracking Is Lying to You.
I engineer full-funnel Google Ads architectures, Enhanced Conversions, Offline Conversion Tracking, audience seed libraries, Quality Score systems, and automated scaling logic for brands that refuse to babysit broken campaigns. 300+ ad systems architected. Zero media buyers between us. Server-side attribution. Keyword architecture. Profitable scaling that compounds.
30 min · Free · No commitment
Cleany.ca Franchise Ops
Architected multi-location automated dispatch, real-time booking, Stripe checkout flow, and two-way SMS crew notification systems.
Spectacular Academy
Engineered high-converting curriculum enrollment funnels, automated onboarding workflows, and student retention follow-up sequences.
Preclose.ai Inbound CRO
Architected post-click inbound conversion funnels, pre-call sales nurture workflows, and automated pipeline leak audits.
AI Ad Machine & CRM
Engineered automated ad testing pipelines, dynamic budget optimization, real estate CRM routing, and listing follow-up workflows.
MultiplyME Training & SOPs
Architected automated video onboarding workflows, QR-triggered SOP delivery systems, team training vaults, and client portal access pipelines.
Cleany.ca Franchise Ops
Architected multi-location automated dispatch, real-time booking, Stripe checkout flow, and two-way SMS crew notification systems.
Spectacular Academy
Engineered high-converting curriculum enrollment funnels, automated onboarding workflows, and student retention follow-up sequences.
Preclose.ai Inbound CRO
Architected post-click inbound conversion funnels, pre-call sales nurture workflows, and automated pipeline leak audits.
AI Ad Machine & CRM
Engineered automated ad testing pipelines, dynamic budget optimization, real estate CRM routing, and listing follow-up workflows.
MultiplyME Training & SOPs
Architected automated video onboarding workflows, QR-triggered SOP delivery systems, team training vaults, and client portal access pipelines.
The Symptoms of aAccount Built Wrong.
If two or more of these feel familiar, the issue usually isn't another keyword. It's the architecture underneath it.
Conversions aren't tracked reliably
Enhanced Conversions aren't set up, so your Smart Bidding feeds on partial data and your tROAS targets miss reality.
Reporting never reconciles with revenue
No matter how many custom columns you add, the Google-reported conversions never match what finance actually books.
Audiences are a manual guessing game
Every launch means hand-building audience segments and exclusions from scratch, and someone always targets the stale one.
Smart Bidding breaks profitability
The moment you scale budget, CPA spikes and Quality Score drops. Half a scaling system, patched with manual pauses.
Three 'media buyers' who were task-takers
You've hired people who toggled bids one at a time instead of architecting a testing and scaling system.
Growth outpaces your ad architecture
Your brand is scaling, but your Google Ads architecture can't keep up with the volume and keyword complexity.
If 2+ symptoms hit, let's audit the architecture underneath.
Production-GradeGoogle Ads Architecture.
Not buying. Engineering the conversion-tracking and scaling infrastructure that grows profitably across hundreds of campaigns without breaking.
Enhanced Conversions Engine
Server-side conversion tracking, Enhanced Conversions, and first-party data routing for bidding signals that reconcile with revenue.
Keyword & Audience Seed Library
Version-controlled keyword themes and audience segments deployed across every account, never rebuilt from scratch.
Smart Bidding & Testing Framework
Structured tROAS/tCPA testing with automated winners and scaling rules, not guess-and-pray bid changes.
Profitability Dashboard
Real-time MER, spend pace, and Quality Score dashboards for decision-ready insight.
Six systems that make the whole account scale.
Enhanced Conversions & Server-Side Tracking
Google Ads Enhanced Conversions, GA4 event routing, and first-party data so bidding signals reconcile with real revenue.
Keyword & Account Structure Architecture
Version-controlled keyword themes, SKAG-free ad group architecture, and negative keyword libraries deployed across every account.
Smart Bidding & Testing Frameworks
Structured tROAS/tCPA testing with automated winners, scaling rules, and guardrails that protect CPA as spend grows.
Profitable Scaling Logic
Budget-pacing automation, MER-based scaling thresholds, and Quality Score optimization that compounds.
Audience & Exclusion Seed Library
Version-controlled audience segments and exclusion lists so you never pay for a converting or irrelevant searcher twice.
Multi-Account Roll-Up Reporting
Per-brand spend, MER, and Quality Score rolled up across every account (MCC) for portfolio-level decisions.
Tracked. Testable. Built for production.
Want this built for your system? Let's scope it.
Your Google Ads Aren't Broken. Your Tracking Is Lying to You.
Tag-only reporting inflates conversions and feeds Smart Bidding partial data. I architect Enhanced Conversions, Offline Conversion Tracking, and Consent Mode v2 so bidding signals reconcile with real revenue and you stop scaling the ads that lose money.
Enhanced Conversions plus first-party data recovers the conversions tag-only reporting drops to consent rejection and browser limits.
Offline Conversion Tracking closes the gap between ad click and CRM-booked revenue, so Smart Bidding feeds on real outcomes, not form fills.
Consent Mode v2 modeling recovers the measurement data lost to consent rejection, keeping bidding signals intact across regions.
Want bidding signals that reconcile with revenue? Let's architect your tracking stack.
Scale Without Breaking Profitability.
Manual budget bumps spike CPA the moment spend grows. I engineer four layers of structure, tracking, automation, and bidding guardrails so Smart Bidding compounds and CPA holds from 5x to 50x spend.
Structure
Version-controlled keyword themes, ad-group architecture, and negative keyword libraries deployed across every account, never rebuilt from scratch.
Tracking
Enhanced Conversions, Offline Conversion Tracking, and Consent Mode v2 so Smart Bidding feeds on real revenue, not partial form-fill data.
Automation
Budget-pacing and winner-promotion rules that fire only when MER holds, so scaling triggers never outpace profitability.
Bidding Guardrails
tROAS and tCPA scaling thresholds that protect CPA as spend grows from 5x to 50x, preventing the collapse manual budget bumps trigger.
Scaling soon? I'll build the guardrails that protect your CPA.
What Broken Google Ads Actually Costs You.
wasted on misattributed conversions and weak bidding signals, often $2,000-10,000/month burned on ads you can't prove worked.
spent manually pulling ad reports and toggling bids, over $25K/year of your time gone.
when an account tanks, no one knows which keyword, bid, or tracking gap caused it or how to prevent it again.
Every month you wait, the wasted spend compounds. An architect fixes the root, not the symptom.
How I Architect Your Ads System.
A 4-phase process from audit to scale. No black boxes, you approve before I touch production.
Account Audit
I map your current tracking, account structure, bidding, and scaling logic to identify wasted spend and attribution leaks. Delivered as a written report.
Architecture Design
Enhanced Conversions schema, keyword & audience library, Smart Bidding framework, and scaling thresholds, designed before any build. You approve before I touch production.
Build & Deploy
Server-side tracking, account restructuring, bidding frameworks, and reporting dashboards. Version-controlled and tested against your real data.
Scale & Maintain
Ongoing optimization, negative keyword expansion, audience refreshes, and new campaign builds as you scale. A documented learning loop, not a black box.
Stop the bleed. Start with a free ads audit.
Inherit a Broken Account?I Audit Before I Touch It.
Most of my engagements start with a half-structured ad account another freelancer or agency left behind. Here's how I take it over without anything breaking.
Map
I document every campaign, ad group, keyword, audience, and conversion action in your current account before touching anything. No surprises, no silent deletions.
Document
A written architecture report of what exists, what's broken, and what must be preserved, so you own the map of your own ad system.
Rebuild
I engineer the corrected architecture in a controlled environment, version-controlled and tested against your real revenue data.
Verify
Migration completes only after a conversion-by-conversion verification pass. Zero tracking loss is the standard, not a hope.
Zero tracking loss isn't a promise. It's a 4-step process that starts with documentation, not deletion.
Inheriting a broken ad account? I audit before I touch anything.
What Happens After the Architecture.
“Enhanced Conversions finally gave us reliable bidding signals. We cut wasted spend 38% in the first month because Smart Bidding stopped chasing ghosts. Highest ROI hire this year.”
“CPA dropped 23% after the Smart Bidding framework went live. Scaling no longer breaks profitability, the guardrails hold. We doubled spend at the same efficiency.”
“MER visibility changed everything. He is the architect behind our scaling from $200K to $600K monthly ad-spend-attributable revenue. The systems he built still run without him.”
Every Layer of the Ads System.
From conversion tracking to scaling logic, the full build surface I architect and own end-to-end.
Ready-to-Deploy Ads Blueprints.
A preview of the version-controlled ad architectures I engineer and deploy, not templates copied from a course.
Enhanced Conversions Blueprint
Server-side event routing, Enhanced Conversions, and first-party data enrichment so every conversion is attributed correctly.
Smart Bidding Blueprint
Structured tROAS/tCPA testing with automated winners, scaling thresholds, and Quality Score optimization baked in.
Profitable Scaling Blueprint
Budget-pacing automation and MER-based guardrails that protect CPA as spend grows from 5x to 50x.
MCC Portfolio Blueprint
Per-brand spend, MER, and Quality Score rolled up across every account for leadership decisions.
Get an ad architecture engineered for scale.
Architecture Tuned to Your Business Model.
The same engineering principles, adapted to the way each business model actually converts ad spend into revenue.
E-commerce Brands
- Enhanced Conversions + GMC
- Shopping feed architecture
- MER-based scaling guardrails
Lead-Gen Agencies
- Server-side lead tracking
- Keyword theme libraries
- Cost-per-qualified-lead reporting
Local & Multi-Location
- Per-location campaign architecture
- Call & store-visit tracking
- Regional budget pacing
B2B SaaS Companies
- High-intent keyword architecture
- Offline conversion import
- Pipeline-revenue attribution
See your industry's ad funnel mapped end-to-end.
The 6 Criteria That Actually Matter.
Most brands hire on managed-spend promises and regret on performance. Use this scorecard before you pay anyone to touch your ad account.
Tracking Implementation
Can they architect Enhanced Conversions, not just check that the tag fires?
Account Structure
Do they design keyword and ad-group architecture, or just add keywords?
Bidding Discipline
Can they scale Smart Bidding profitably, or does CPA spike the moment spend grows?
Specialist Expertise
Are they a media-buying architect or a generalist wearing many hats?
Scope Transparency
Do they tell you exactly what they will and won't build, before you pay?
Post-Launch Support
Who maintains the account after launch, and is it documented?
Vet me against this checklist on a call.
Google Ads Specialist vs. General Media Buyer vs. US Agency.
A US ad agency charges a percentage of spend. A general media buyer charges less but can't architect tracking and scaling. A senior ads specialist delivers the full architecture at a fraction, scoped per project or retainer. Book a free call for a custom quote.
| Capability | Google Ads Architect | General VA | US Agency |
|---|---|---|---|
| Enhanced Conversions | Custom, version-controlled | Tag only | Yes, at premium rate |
| Account structure | Theme libraries + exclusions | Ad-hoc additions | Yes, at premium |
| Smart Bidding framework | MER guardrails + pacing | Manual bid bumps | Yes, at premium |
| Multi-account (MCC) architecture | Seed libraries + roll-ups | One account, by hand | Yes, at high cost |
| Engagement model | Direct engineer, no middlemen | Task-taker, reactive | Account-managed team |
| Ongoing optimization | Documented learning loop | Ad hoc, reactive | Retainer required |
Before You Pay Anyone, Let Me Audit Your Ads.
On a focused 30-minute working call, I'll map your current Google Ads tracking, account structure, bidding, and scaling logic, and show you exactly what needs to be architected for profitable scale. If I'm not the best fit, I'll point you directly to who is.
Tracking & Attribution Leak Map
Every conversion that's untracked, misattributed, or duplicated, the wasted spend hiding in your account.
Account Health Check
Review of tracking integrity, account structure, bidding rigor, and scaling discipline.
90-Day Scaling Roadmap
Prioritized engineering plan: what to fix today, test next, and scale profitably.
A Systems Engineer,Not a Task-Taker.
Marjohn Robillo
Google Ads Specialist
I came from disciplined environments where documentation wasn't optional. I bring that same standard to every ad build, documented, structured, and transferable. 5+ years, 300+ revenue systems, four continents.
Book a call directly with me, no account manager in between.
Architecture Guides.
Architecting Enhanced Conversions for Bidding That Works
Server-side tracking and first-party data so your Smart Bidding signals match your revenue.
A Google Ads Account Structure That Scales Profitably
Keyword theme libraries, ad-group architecture, and exclusions that compound.
A Smart Bidding Framework With Scaling Guardrails
tROAS/tCPA testing with automated winners and MER-based protection.
Hiring a Google Ads Specialist (Not a Media Buyer)
What to look for when you need tracking and scaling architecture, not bid toggling.
Questions Before Hiring Me.
01What does a Google Ads performance specialist do?
What does a Google Ads performance specialist do?
A Google Ads performance specialist designs and scales the complete ad infrastructure: Enhanced Conversions tracking, keyword and account-structure architecture, Smart Bidding frameworks, profitable scaling logic, and profitability dashboards. They engineer the system, not just buy media.
02Why hire a Google Ads specialist from the Philippines?
Why hire a Google Ads specialist from the Philippines?
Hiring a Google Ads specialist from the Philippines gives you senior-grade ad engineering at a fraction of US rates, with timezone overlap for US, UK, and Australian brands and direct contractor engagement without agency markups.
03Can you fix unreliable conversion tracking?
Can you fix unreliable conversion tracking?
Yes. I implement Google Ads Enhanced Conversions with server-side event routing and first-party data so your Smart Bidding signals reconcile with your actual revenue, replacing unreliable tag-only reporting.
04How do you scale ads without breaking profitability?
How do you scale ads without breaking profitability?
Every account I architect uses MER-based guardrails and budget-pacing automation. Scaling triggers only fire when marketing efficiency ratio holds, so CPA stays protected as spend grows from 5x to 50x.
05Do you handle account restructuring too?
Do you handle account restructuring too?
Yes. I architect version-controlled keyword theme libraries, ad-group structure, and exclusion lists, so account structure compounds rather than relying on ad-hoc keyword additions.
06Can you fix a Google Ads account another agency built?
Can you fix a Google Ads account another agency built?
Yes. I inherit and rebuild broken accounts with a documented audit first, mapping every campaign, ad group, keyword, and conversion action before any changes, so nothing breaks during the transition.
07How do we get started without disrupting live campaigns?
How do we get started without disrupting live campaigns?
Every engagement begins with an audit and a controlled blueprint. We validate tracking, structure, and scaling logic in a sandbox before rollout, ensuring your active campaigns run 100% uninterrupted.
08How much does a Google Ads specialist cost?
How much does a Google Ads specialist cost?
Engagements are scoped per project or retainer. A senior ads specialist delivers the full tracking and scaling architecture at a fraction of a US agency rate. Book a free ads audit call to receive a custom scope and quote.
Still deciding? Let's talk it through on a free call.
Your System Is EitherBuilding Revenueor Losing It.Let’s Fix That.
I work with a small number of companies at a time to ensure I can deliver the depth of architectural thinking that produces real results. If your revenue system needs an upgrade, or if you're building one from scratch, let's talk.
2 engagement slots remaining this quarter.
Engagements typically begin within 2 weeks of first call.