Your Zaps Don't Break by Accident.They Were Never Engineered Not To.
I engineer fault-tolerant automation with self-healing retries, payload validation, and webhook-driven routing that stops silent failures before they cost you leads. 300+ automation systems architected. Zero account managers between us. No brittle single-step zaps. No silent failures. Just production-grade automation that scales.
30 min · Free · No commitment
Cleany.ca Franchise Ops
Architected multi-location automated dispatch, real-time booking, Stripe checkout flow, and two-way SMS crew notification systems.
Spectacular Academy
Engineered high-converting curriculum enrollment funnels, automated onboarding workflows, and student retention follow-up sequences.
Preclose.ai Inbound CRO
Architected post-click inbound conversion funnels, pre-call sales nurture workflows, and automated pipeline leak audits.
AI Ad Machine & CRM
Engineered automated ad testing pipelines, dynamic budget optimization, real estate CRM routing, and listing follow-up workflows.
MultiplyME Training & SOPs
Architected automated video onboarding workflows, QR-triggered SOP delivery systems, team training vaults, and client portal access pipelines.
Cleany.ca Franchise Ops
Architected multi-location automated dispatch, real-time booking, Stripe checkout flow, and two-way SMS crew notification systems.
Spectacular Academy
Engineered high-converting curriculum enrollment funnels, automated onboarding workflows, and student retention follow-up sequences.
Preclose.ai Inbound CRO
Architected post-click inbound conversion funnels, pre-call sales nurture workflows, and automated pipeline leak audits.
AI Ad Machine & CRM
Engineered automated ad testing pipelines, dynamic budget optimization, real estate CRM routing, and listing follow-up workflows.
MultiplyME Training & SOPs
Architected automated video onboarding workflows, QR-triggered SOP delivery systems, team training vaults, and client portal access pipelines.
The Symptoms of aSystem Built Wrong.
If two or more of these feel familiar, the issue usually isn't another zap. It's the architecture underneath it.
Zaps break on silent API changes
A vendor updates an endpoint and your zap silently stops firing — no alert, no fallback, leads just vanish.
Task bills keep climbing
Polling triggers burn operations every minute. Your Zapier or Make bill grows faster than your revenue.
Handoffs are 14 manual steps
Data moves between platforms through a manual copy-paste chain — and someone always forgets one.
No error handling or retries
A single 5xx outage drops the whole chain. No Break, no Resume, no rollback — just lost data.
Three 'experts' who were task-takers
You've hired people who built single-step zaps one at a time instead of architecting fault-tolerant flows.
Growth outpaces your automations
Your business is scaling, but your automation architecture can't keep up with the data volume.
If 2+ symptoms hit, let's audit the architecture underneath.
Production-GradeAutomation Architecture.
Not configuration. Engineering the fault-tolerant, webhook-driven infrastructure that scales across hundreds of workflows without breaking.
Multi-Branch Decision Router
Smart routing logic that inspects payloads, detects deal value, and conditionally forks into specialized paths.
Webhook Orchestration Engine
Instant webhook listeners replacing wasteful polling — real-time triggers with zero task burn.
Bi-Directional CRM Sync
Custom fields, stage changes, and owner reassignments mirrored across platforms in real-time.
Error-Healing & Retry Dashboard
Break, Resume, and Rollback directives with exponential retry backoff and instant Slack alerts.
Six systems that make the whole stack scale.
Multi-Branch Decision Routers
Routing logic that inspects data payloads, detects deal value, and conditionally forks tasks into specialized follow-up paths.
Automated Error Handling & Retries
Built-in error directives (Break, Resume, Rollback) with exponential retry backoff so temporary outages never drop leads.
Task-Cost Optimization (40–70%)
Migrate wasteful polling triggers into instant webhook listeners and batch arrays to slash monthly operational bills.
Bi-Directional CRM Syncing
Keep custom fields, stage changes, revenue numbers, and owner reassignments mirrored across platforms in real-time.
Payload Validation & Formatting
Cleanse phone numbers (E.164), normalize names, validate UTM params, and reject malformed data before CRM entry.
Hybrid Make + Code Modules
Deploy custom JavaScript regex and data-transform snippets when built-in modules fall short or burn operations.
Fault-tolerant. Webhook-driven. Built for production.
Want this built for your system? Let's scope it.
Zapier vs Make.com vs n8n: When to Use Which.
Most teams pick one tool and force every problem through it. I architect the right tool per job, and a hybrid stack where it pays.
Zapier
Best for speedQuick, linear, multi-step app integrations your team can self-serve in minutes.
- 6,000+ app catalog
- Fast to stand up
- Simple linear flows
Bills climb fast on polling triggers at scale.
Make.com
Best for complex routingMulti-branch routing, array handling, and error directives at a fraction of per-task cost.
- Visual branching
- Break / Resume / Rollback
- Lower task cost
Steeper learning curve for non-engineers.
n8n
Best for controlSelf-hosted or cloud workflows with full code nodes and complete data ownership.
- Code nodes + JavaScript
- Self-host option
- No per-task billing
Needs infrastructure ownership.
The Hybrid Stack
Zapier for fast linear connections, Make.com for complex multi-branch routing and cost control, and n8n where you need self-hosted code nodes and data ownership. I route each workflow to the tool that minimizes cost and maximizes reliability, so you never pay polling tax on a job that should be a webhook.
Not sure which tool fits your stack? I'll map it on a free audit call.
Your Zapier Bill Is a Symptom, Not a Cost.
The same workflow, architected two ways. Polling burns tasks every minute whether anything happens or not. Webhooks run only on real events.
Representative client scenario. Real savings range 40-70% depending on workflow mix.
How Your Automation Self-Heals.
No competitor frames error handling as architecture. This is the three-layer defense every scenario I build ships with.
Detect
When an API returns a 5xx or a payload fails validation, the scenario breaks cleanly instead of failing silently. No more vanished leads.
Retry
Exponential backoff retries the operation automatically, recovering transient outages without a human ever touching the scenario.
Alert & Resume
If retries exhaust, you get an instant Slack alert and a Resume directive that re-runs the exact failed bundle once the issue is fixed.
Want automation that heals itself? Let's architect it on a call.
What Broken Automation Actually Costs You.
burned on polling triggers that could be instant webhooks — thousands in monthly Zapier/Make bills for nothing.
spent manually fixing broken zaps and re-running failed scenarios — over $25K/year of your time gone.
when a zap fails silently, no one knows — leads disappear into a black hole with no alert or audit trail.
Every month you wait, the task debt compounds. An architect fixes the root, not the symptom.
How I Architect Your Automation System.
A 4-phase process from audit to scale. No black boxes. You approve before I touch production.
Automation Audit
I map every active zap and scenario, identify task waste, silent failures, and brittle single-step chains. Delivered as a written report.
Architecture Design
Webhook-first routing blueprint, error-handling directives, payload validation schema, and sync map — designed before any build. You approve before I touch production.
Build & Deploy
Multi-branch routers, bi-directional sync, retry logic, and alerting. Version-controlled and tested against your real data shapes.
Scale & Maintain
Monitoring, scenario updates, cost optimization, and new automation builds as you grow. A documented learning loop, not a black box.
Stop the bleed. Start with a free automation audit.
Inherit a Broken Build?I Audit Before I Touch It.
Most of my engagements start with a tangle of brittle zaps another freelancer left behind. Here's how I take it over without anything breaking.
Map
I document every zap, scenario, webhook, and data flow in your current setup before touching anything. No surprises, no silent deletions.
Document
A written architecture report of what exists, what's broken, and what must be preserved, so you own the map of your own automation.
Rebuild
I engineer the corrected architecture in a controlled staging environment, version-controlled and tested against your real data shapes.
Verify
Migration completes only after a field-by-field verification pass. Zero data loss is the standard, not a hope.
Zero data loss isn't a promise. It's a 4-step process that starts with documentation, not deletion.
Inheriting a broken automation stack? I audit before I touch anything.
What Happens After the Architecture.
“Lead response went from hours to seconds. We booked 40% more demos in the first month because no lead went cold. Highest ROI hire this year.”
“Automation is finally reliable, not a ticking time bomb. Our Zapier bill dropped 60% after migrating to webhook-driven Make scenarios. Closed-won rate up 23% in one quarter.”
“Decision velocity tripled. He is the architect behind our scaling from $200K to $600K monthly revenue. The automations he built still run without him.”
Every Layer of the Automation System.
From webhook orchestration to error-healing scenarios, the full build surface I architect and own end-to-end.
Ready-to-Deploy Automation Blueprints.
A preview of the version-controlled automation architectures I engineer and deploy, not templates copied from a marketplace.
Lead-to-CRM Sync Blueprint
Bi-directional mirror between your lead source and CRM — instant webhook triggers, payload validation, and dedup logic wired in.
Error-Healing Router Blueprint
Break, Resume, and Rollback directives with exponential retry backoff and instant Slack alerts on any failure.
Task-Cost Optimizer Blueprint
Polling-to-webhook migration map that slashes Zapier/Make bills by 40–70% with zero data loss.
Multi-Platform Router Blueprint
Hybrid Zapier + Make + n8n routing that picks the right tool per task for cost, volume, and compliance.
Get an automation architecture engineered for scale.
Architecture Tuned to Your Business Model.
The same engineering principles, adapted to the way each business model actually moves data across platforms.
Marketing Agencies
- Lead-to-CRM bi-directional sync
- Multi-client automation routing
- Roll-up reporting across sub-accounts
E-commerce Brands
- Order-to-fulfillment automation
- Abandoned-cart recovery flows
- Inventory & pricing sync
B2B SaaS Companies
- Trial-to-paid lifecycle automation
- Stripe-to-CRM billing sync
- Churn-risk alerting
Real Estate Teams
- Lead routing & instant follow-up
- Listing-to-CRM sync
- Transaction-stage automation
See your industry's automation mapped end-to-end.
The 6 Criteria That Actually Matter.
Most teams hire on price and regret on reliability. Use this scorecard before you pay anyone to touch your automation stack.
Automation Implementation
Can they architect fault-tolerant, multi-branch flows — not just single-step zaps?
Reliability Engineering
Do they build error directives and retries, or just hope APIs never change?
Cost Optimization
Can they cut your task bill, or do they burn operations on polling?
Specialist Expertise
Are they a certified architect or a generalist wearing many hats?
Scope Transparency
Do they tell you exactly what they will and won't build, before you pay?
Post-Launch Support
Who monitors the automation after launch, and is it documented?
Vet me against this checklist on a call.
Automation Architect vs. General VA vs. US Agency.
A US automation agency charges a premium retainer. A general VA charges less but can't architect. A senior automation architect delivers the full architecture at a fraction, scoped per project or retainer. Book a free call for a custom quote.
| Capability | Zapier & Make.com Architect | General VA | US Agency |
|---|---|---|---|
| Multi-branch routing | Custom, version-controlled | Single-step zaps only | Yes, at premium rate |
| Error handling & retries | Full directive stack | None — silent failures | Yes, at premium |
| Task-cost optimization | 40–70% bill reduction | Burns polling operations | Yes, project-based |
| Bi-directional sync | Real-time mirrored | Manual, one-way | Yes, at high cost |
| Engagement model | Direct engineer, no middlemen | Task-taker, reactive | Account-managed team |
| Ongoing maintenance | Documented learning loop | Ad hoc, reactive | Retainer required |
Before You Pay Anyone Let Me Audit Your Automation.
On a focused 30-minute working call, I'll map your current zaps and scenarios, uncover silent failures and task waste, and show you exactly what needs to be architected for production scale. If I'm not the best fit, I'll point you directly to who is.
Failure & Leak Map
Every zap that fails silently, burns tasks, or drops leads without an alert.
Scenario & Webhook Health Check
Code review of routing logic, error directives, payload validation, and trigger efficiency.
90-Day Architecture Roadmap
Prioritized engineering plan: what to patch today, migrate next, and automate at scale.
A Systems Engineer,Not a Task-Taker.
Marjohn Robillo
Automation Architect
I came from disciplined environments where documentation wasn't optional. I bring that same standard to every Zapier & Make.com build, documented, structured, and transferable. 5+ years, 300+ automation systems, four continents.
Book a call directly with me, no account manager in between.
Architecture Guides.
Questions Before Hiring Me.
01How much can I save by migrating Zapier to Make.com?
How much can I save by migrating Zapier to Make.com?
Most clients cut their automation bill by 40-70% after I migrate high-volume polling Zaps to webhook-driven Make.com scenarios. The savings come from eliminating per-minute polling task burn in favor of instant triggers that only run on real events. I map your exact task consumption in a free audit and show you the dollar figure before any build.
02What is the difference between Zapier and Make.com for business automation?
What is the difference between Zapier and Make.com for business automation?
Zapier excels at quick linear integrations but can become cost-prohibitive at scale. Make.com provides visual multi-branch routing, array manipulation, and advanced error handling at a fraction of the cost per task. I often architect hybrid setups to optimize cost and performance.
03How do you prevent automations from breaking silently?
How do you prevent automations from breaking silently?
Every workflow I engineer includes three reliability layers: payload validation, automated retry directives on 5xx network hiccups, and instant webhook alerts to Slack or email so unexpected API changes are diagnosed immediately.
04Can you help migrate our high-cost Zapier tasks to Make.com?
Can you help migrate our high-cost Zapier tasks to Make.com?
Yes. I routinely audit Zapier task consumption and migrate high-volume polling Zaps to Make.com webhook-driven routers, typically reducing client third-party automation bills by 40-70%.
05How much does an automation architect cost?
How much does an automation architect cost?
Engagements are scoped per project or retainer. A senior automation architect delivers the full architecture at a fraction of a US agency rate. Book a free automation audit call to receive a custom scope and quote.
06Can you fix an automation stack another freelancer built?
Can you fix an automation stack another freelancer built?
Yes. I inherit and rebuild broken automation with a documented audit first, mapping every zap, scenario, and webhook before any changes, so nothing breaks during the transition.
07Do you build bi-directional CRM sync?
Do you build bi-directional CRM sync?
Yes. I engineer real-time bi-directional sync between your CRM and any platform — custom fields, stage changes, and owner reassignments mirrored with dedup logic and payload validation.
08Can you build custom code modules inside Make.com?
Can you build custom code modules inside Make.com?
Yes. When built-in modules fall short or burn sequential operations, I deploy custom JavaScript regex and data-transform snippets to handle complex logic efficiently.
09How do we get started without disrupting live operations?
How do we get started without disrupting live operations?
Every engagement begins with an audit and staging blueprint. We test all scenarios, webhooks, and sync logic in a sandbox environment before rollout, ensuring your active automations run 100% uninterrupted.
Still deciding? Let's talk it through on a free call.
Your System Is EitherBuilding Revenueor Losing It.Let’s Fix That.
I work with a small number of companies at a time to ensure I can deliver the depth of architectural thinking that produces real results. If your revenue system needs an upgrade, or if you're building one from scratch, let's talk.
2 engagement slots remaining this quarter.
Engagements typically begin within 2 weeks of first call.