Your HubSpot Isn't Broken.It Was Never Architected.
I engineer the full 5-hub architecture, Marketing, Sales, Service, Operations, and Content, with custom-code workflows, lifecycle stages, and multi-branch automation for B2B teams that refuse to babysit broken handoffs. 300+ CRM systems architected. Zero account managers between us. Sub-30s lead response. 100% attribution accuracy. Zero manual handoffs. Real-time executive reporting.
30 min · Free · No commitment
Cleany.ca Franchise Ops
Architected multi-location automated dispatch, real-time booking, Stripe checkout flow, and two-way SMS crew notification systems.
Spectacular Academy
Engineered high-converting curriculum enrollment funnels, automated onboarding workflows, and student retention follow-up sequences.
Preclose.ai Inbound CRO
Architected post-click inbound conversion funnels, pre-call sales nurture workflows, and automated pipeline leak audits.
AI Ad Machine & CRM
Engineered automated ad testing pipelines, dynamic budget optimization, real estate CRM routing, and listing follow-up workflows.
MultiplyME Training & SOPs
Architected automated video onboarding workflows, QR-triggered SOP delivery systems, team training vaults, and client portal access pipelines.
Cleany.ca Franchise Ops
Architected multi-location automated dispatch, real-time booking, Stripe checkout flow, and two-way SMS crew notification systems.
Spectacular Academy
Engineered high-converting curriculum enrollment funnels, automated onboarding workflows, and student retention follow-up sequences.
Preclose.ai Inbound CRO
Architected post-click inbound conversion funnels, pre-call sales nurture workflows, and automated pipeline leak audits.
AI Ad Machine & CRM
Engineered automated ad testing pipelines, dynamic budget optimization, real estate CRM routing, and listing follow-up workflows.
MultiplyME Training & SOPs
Architected automated video onboarding workflows, QR-triggered SOP delivery systems, team training vaults, and client portal access pipelines.
The Symptoms of aPortal Built Wrong.
If two or more of these feel familiar, the issue usually isn't another workflow. It's the architecture underneath it.
Lifecycle stages are inconsistent
Contacts sit in the wrong stage, deals skip stages, and no one trusts the lifecycle anymore.
Pipeline reporting is never accurate
No matter how many properties you add, the numbers never reconcile with reality.
Handoffs are 14 manual steps
Marketing-to-sales-to-CS handoffs are a manual checklist, and someone always forgets one.
Workflows half-work
A workflow fires but the next branch doesn't. Half a system, patched with band-aids.
Three 'admins' who were task-takers
You've hired people who configured tasks one at a time instead of architecting the portal.
Growth outpaces your portal
Your team is scaling, but your HubSpot architecture can't keep up with the volume.
If 2+ symptoms hit, let's audit the architecture underneath.
Production-Grade5-Hub Architecture.
Not configuration. Engineering the lifecycle, pipeline, and Operations Hub custom-code infrastructure that scales across teams, regions, and revenue without breaking.
Lifecycle & Deal-Stage Engine
Custom lifecycle stages, deal-stage entry/exit logic, and automated pipeline routing at scale across Marketing, Sales, and Service hubs.
Operations Hub Custom-Code Workflows
JavaScript custom-code actions, conditional branching, webhook triggers, and SLA alerts that go beyond no-code limits.
Lead-to-Revenue Attribution
Multi-touch attribution, source tracking, and deal-stage automation wired end-to-end across all five hubs.
Executive Revenue Dashboard
Bespoke cohort reporting, stage-velocity analytics, and conversion funnels for leadership across every business unit.
Six systems that make the whole portal scale.
5-Hub Lifecycle Architecture
Custom lifecycle stages with stage-entry/exit logic that align Marketing, Sales, and Service hubs with zero manual data entry.
Custom Object & Property Schema
Relational custom objects, deal pipelines, and property definitions designed before any production touch.
Operations Hub Custom-Code Workflows
JavaScript custom-code actions, conditional branching, webhook triggers, and SLA alerts that go beyond no-code limits.
Automated Lead Routing & Handoffs
Multi-branch workflow logic, round-robin assignment, SLA notifications, and automated MQL-to-SQL-to-CS handoffs.
Lead-to-Revenue Pipelines
Multi-touch attribution, source tracking, deal-stage automation, and cohort reporting wired end-to-end across all hubs.
Multi-Region Roll-Up Reporting
Per-region pipelines, team-based dashboards, and HQ roll-up reporting across every business unit.
Version-controlled. Multi-team. Built for production.
Want this built for your system? Let's scope it.
What a Broken HubSpot Portal Costs You.
stall in the wrong stage every quarter, misattributed revenue you can't forecast.
lead response gap, every hour of delay after a form fill drops conversion by up to 60%.
spent fixing workflows and deduplicating contacts manually, over $25K/year of your time gone.
Every quarter you wait, the data debt compounds. An architect fixes the root, not the symptom.
How I Architect Your HubSpot Portal.
A 4-phase process from audit to scale. No black boxes, you approve before I touch production.
Portal Audit
I audit your HubSpot pipelines, properties, workflows, and list hygiene to identify data debt and revenue leaks. Delivered as a written report.
Schema & Pipeline Design
Custom object relationships, property definitions, lifecycle stages, and deal-stage criteria mapped before touching production.
Workflow Engineering
Branch logic, webhook integrations, attribution triggers, and SLA notifications with automated fallback paths. Version-controlled.
Team Enablement & Scale
Documentation, SOP delivery, team walkthroughs, and proactive monthly optimization loops as you scale.
Stop the bleed. Start with a free portal audit.
Inherit a Broken Build?I Audit Before I Touch It.
Most of my engagements start with a half-built portal another freelancer left behind. Here's how I take it over without anything breaking.
Map
I document every workflow, property, pipeline, and list in your current portal before touching anything. No surprises, no silent deletions.
Document
A written architecture report of what exists, what's broken, and what must be preserved, so you own the map of your own portal.
Rebuild
I engineer the corrected architecture in a controlled environment, version-controlled and tested against your real data shapes.
Verify
Migration completes only after a field-by-field verification pass. Zero data loss is the standard, not a hope.
Zero data loss isn't a promise. It's a 4-step process that starts with documentation, not deletion.
Inheriting a broken portal? I audit before I touch anything.
What Happens After the Architecture.
“Lead response went from hours to seconds. We booked 40% more demos in the first month because no lead went cold. Highest ROI hire this year.”
“CRM is finally a revenue driver, not just a database. Our pipeline visibility went from zero to real-time dashboards. Closed-won rate up 23% in one quarter.”
“Decision velocity tripled. He is the architect behind our scaling from $200K to $600K monthly revenue. The systems he built still run without him.”
Every Layer of the Revenue System.
From lifecycle architecture to executive dashboards, the full build surface I architect and own end-to-end.
Ready-to-Deploy Portal Blueprints.
A preview of the version-controlled portal architectures I engineer and deploy, not templates copied from the marketplace.
B2B SaaS Onboarding Blueprint
Lifecycle-stage automation, welcome sequence, product activation triggers, and first-30-day nurture wired in.
Lead-to-Revenue Blueprint
MQL-to-SQL-to-Custom routing, multi-touch attribution, deal-stage automation, and SLA alerts in one architecture.
Multi-Team Roll-Up Blueprint
Per-team pipelines, permission scoping, and HQ roll-up reporting dashboards across every business unit.
CS Retention Blueprint
Health-score automation, renewal workflows, churn-risk alerts, and expansion-playbook triggers.
Get a portal architecture engineered for scale.
Architecture Tuned to Your Business Model.
The same engineering principles, adapted to the way each business model actually earns revenue inside HubSpot.
B2B SaaS Companies
- Lifecycle-stage automation
- Product-activation triggers
- Expansion & renewal playbooks
Professional Services
- Lead-to-revenue pipelines
- Engagement & proposal tracking
- Multi-touch attribution reporting
Multi-Team Enterprises
- Per-team pipelines & permissions
- Regional roll-up dashboards
- Custom object architecture
Coaching & Consulting
- High-ticket enrollment funnels
- Session & cohort scheduling
- Retention & upsell automation
See your industry's pipeline mapped end-to-end.
The 6 Criteria That Actually Matter.
Most teams hire on price and regret on performance. Use this scorecard before you pay anyone to touch your HubSpot.
CRM Implementation
Can they architect the entire platform, not just create a few properties?
Funnel & Conversion Strategy
Do they understand why pipelines convert, or do they just build lists?
Automation Capability
Can they build conditional, multi-branch logic and Operations Hub custom-code, not just no-code triggers?
Specialist Expertise
Are they a certified architect across all five hubs, or a generalist wearing many hats?
Scope Transparency
Do they tell you exactly what they will and won't build, before you pay?
Post-Launch Support
Who maintains the portal after launch, and is it documented?
Vet me against this checklist on a call.
HubSpot Architect vs. General Admin vs. US Agency.
A US HubSpot agency charges a premium retainer. A general admin charges less but can't architect. A senior CRM architect delivers the full architecture at a fraction, scoped per project or retainer. Book a free call for a custom quote.
| Capability | HubSpot Architect | General VA | US Agency |
|---|---|---|---|
| 5-hub lifecycle architecture | Custom, version-controlled | Default stages only | Yes, at premium rate |
| Operations Hub custom code | JavaScript custom-code actions | No-code triggers only | Yes, at premium |
| Custom object schema | Full schema design | Basic property creation | Yes, at premium |
| Lead-to-revenue automation | End-to-end pipeline | Task-by-task only | Yes, project-based |
| Multi-team deployment | Permission scoping + roll-up | Manual, one team at a time | Yes, at high cost |
| Engagement model | Direct engineer, no middlemen | Task-taker, reactive | Account-managed team |
| Ongoing maintenance | Documented learning loop | Ad hoc, reactive | Retainer required |
Before You Pay Anyone Let Me Audit Your HubSpot Portal.
On a focused 30-minute working call, I'll map your current pipelines, uncover hidden revenue leaks, and show you exactly what needs to be architected for production scale. If I'm not the best fit, I'll point you directly to who is.
Pipeline Leak Map
Every stage where leads slip through, lack tracking, or lack automated follow-up.
Workflow & Property Health Check
Code review of lifecycle stages, property schemas, trigger loops, and webhook failures.
90-Day Architecture Roadmap
Prioritized engineering plan: what to patch today, rebuild next, and automate at scale.
A Systems Engineer,Not a Task-Taker.
Marjohn Robillo
HubSpot RevOps Architect
I came from disciplined environments where documentation wasn't optional. I bring that same standard to every HubSpot build, documented, structured, and transferable. 5+ years, 300+ CRM systems, four continents.
Book a call directly with me, no account manager in between.
Architecture Guides.
HubSpot vs. Alternative CRMs for High-Growth Agencies
How to structure enterprise data pipelines, reduce license bloat, and engineer automated deal stages.
CRM Data Hygiene & Automated Deduplication Logic
Prevent duplicate deals, enforce required fields, and automate pipeline hygiene across hundreds of reps.
Questions Before Hiring Me.
01What does a HubSpot RevOps Architect do?
What does a HubSpot RevOps Architect do?
A HubSpot RevOps Architect designs and scales the complete revenue infrastructure across all five HubSpot hubs, Marketing, Sales, Service, Operations, and Content, including custom lifecycle stages, deal pipelines, Operations Hub custom-code workflows, multi-branch automation, custom property schemas, attribution tracking, and executive BI dashboards.
02Do you build Operations Hub custom-code workflows or only no-code automation?
Do you build Operations Hub custom-code workflows or only no-code automation?
Both. Where no-code workflows hit their limits, I engineer JavaScript custom-code actions in Operations Hub for conditional logic, data transformations, webhook orchestration, and API calls that no-code cannot reach.
03Can you migrate our data from another CRM into HubSpot?
Can you migrate our data from another CRM into HubSpot?
Yes. I handle complex CRM migrations into HubSpot, mapping custom fields, historical activity, associations between deals and companies, and recreating all automated workflows to ensure zero data loss during cutover.
04How do you work with our internal team?
How do you work with our internal team?
I work directly with your leadership and RevOps team as a senior systems architect. Every build includes complete architecture documentation, video SOPs, and team training so your reps and admins have total clarity.
05How much does a HubSpot architect cost?
How much does a HubSpot architect cost?
Engagements are scoped per project or retainer. A senior CRM architect delivers the full architecture at a fraction of a US agency rate. Book a free portal audit call to receive a custom scope and quote.
06Can you fix a HubSpot portal another freelancer built?
Can you fix a HubSpot portal another freelancer built?
Yes. I inherit and rebuild broken portals with a documented audit first, mapping every workflow, property, and pipeline before any changes, so nothing breaks during the transition.
07Do you build custom objects and properties?
Do you build custom objects and properties?
Yes. I design full relational custom object schemas and property definitions before any production touch, so your portal models your actual revenue motion instead of forcing your team into default fields.
08Can you build executive reporting dashboards?
Can you build executive reporting dashboards?
Yes. I build bespoke executive dashboards, cohort reporting, stage-velocity analytics, and conversion funnels that give leadership total forecasting clarity, not just default HubSpot templates.
09How do we get started without disrupting live operations?
How do we get started without disrupting live operations?
Every engagement begins with an audit and staging blueprint. We test all workflows, properties, and pipelines in a sandbox environment before rollout, ensuring your active sales operations run 100% uninterrupted.
Still deciding? Let's talk it through on a free call.
Your System Is EitherBuilding Revenueor Losing It.Let’s Fix That.
I work with a small number of companies at a time to ensure I can deliver the depth of architectural thinking that produces real results. If your revenue system needs an upgrade, or if you're building one from scratch, let's talk.
2 engagement slots remaining this quarter.
Engagements typically begin within 2 weeks of first call.