Your Ads Aren't Broken.Your Tracking Is Lying to You.
I engineer full-funnel Meta ad architectures, CAPI-integrated conversion tracking, audience seed libraries, creative-testing systems, and automated scaling logic for brands that refuse to babysit broken campaigns. 300+ ad systems architected. Zero media buyers between us. Server-side attribution. Creative-testing frameworks. Profitable scaling that compounds.
30 min · Free · No commitment
Cleany.ca Franchise Ops
Architected multi-location automated dispatch, real-time booking, Stripe checkout flow, and two-way SMS crew notification systems.
Spectacular Academy
Engineered high-converting curriculum enrollment funnels, automated onboarding workflows, and student retention follow-up sequences.
Preclose.ai Inbound CRO
Architected post-click inbound conversion funnels, pre-call sales nurture workflows, and automated pipeline leak audits.
AI Ad Machine & CRM
Engineered automated ad testing pipelines, dynamic budget optimization, real estate CRM routing, and listing follow-up workflows.
MultiplyME Training & SOPs
Architected automated video onboarding workflows, QR-triggered SOP delivery systems, team training vaults, and client portal access pipelines.
Cleany.ca Franchise Ops
Architected multi-location automated dispatch, real-time booking, Stripe checkout flow, and two-way SMS crew notification systems.
Spectacular Academy
Engineered high-converting curriculum enrollment funnels, automated onboarding workflows, and student retention follow-up sequences.
Preclose.ai Inbound CRO
Architected post-click inbound conversion funnels, pre-call sales nurture workflows, and automated pipeline leak audits.
AI Ad Machine & CRM
Engineered automated ad testing pipelines, dynamic budget optimization, real estate CRM routing, and listing follow-up workflows.
MultiplyME Training & SOPs
Architected automated video onboarding workflows, QR-triggered SOP delivery systems, team training vaults, and client portal access pipelines.
The Symptoms of aCampaign Built Wrong.
If two or more of these feel familiar, the issue usually isn't another ad creative. It's the architecture underneath it.
Attribution is broken since iOS 14
Your platform-reported ROAS looks great, but your profit doesn't reconcile. You can't tell which ads actually drive revenue.
Reporting never reconciles with revenue
No matter how many custom columns you add, the ad spend numbers never match what finance actually books.
Audiences are a manual guessing game
Every launch means hand-building lookalikes and saved audiences from scratch, and someone always uses the stale one.
Scaling breaks profitability
The moment you raise the budget, CPA spikes and CTR collapses. Half a scaling system, patched with manual pauses.
Three 'media buyers' who were task-takers
You've hired people who toggled campaigns one at a time instead of architecting a testing and scaling system.
Growth outpaces your ad architecture
Your brand is scaling, but your Meta Ads architecture can't keep up with the volume and creative velocity.
If 2+ symptoms hit, let's audit the architecture underneath.
Production-GradeMeta Ads Architecture.
Not buying. Engineering the conversion-tracking and scaling infrastructure that grows profitably across hundreds of campaigns without breaking.
CAPI & Server-Side Tracking Engine
Meta Conversions API, deduplication, and first-party event routing for attribution that actually reconciles with revenue.
Audience Seed Library
Version-controlled lookalike and interest stacks deployed across every account, never rebuilt from scratch.
Creative-Testing Framework
Structured hypothesis testing with automated winners and scaling rules, not guess-and-pray creative rotation.
Profitability Dashboard
Real-time MER, spend pace, and creative performance dashboards for decision-ready insight.
Six systems that make the whole account scale.
CAPI & Server-Side Tracking
Meta Conversions API integration, event deduplication, and first-party data routing so attribution reconciles with real revenue.
Audience Seed Architecture
Version-controlled lookalike stacks and saved audiences deployed across every account, never rebuilt from scratch.
Creative-Testing Frameworks
Structured hypothesis testing with automated winners, scaling rules, and creative velocity that compounds.
Profitable Scaling Logic
Budget-pacing automation, MER-based scaling thresholds, and guardrails that protect CPA as spend grows.
Creative Performance Intelligence
Per-asset hook, hold, and drop metrics surfaced into dashboards so you double down on what actually converts.
Multi-Account Roll-Up Reporting
Per-brand spend, MER, and creative leaderboards rolled up across every account for portfolio-level decisions.
Tracked. Testable. Built for production.
Want this built for your system? Let's scope it.
Your Ads Aren't Broken. Your Tracking Is Lying to You.
Pixel-only reporting inflates ROAS and hides wasted spend. I architect server-side CAPI tracking so attribution reconciles with real revenue and you stop scaling the ads that lose money.
CAPI server-side tracking recovers the iOS 14 data loss and reconciles platform ROAS with real booked revenue.
Untracked and misattributed conversions exposed and reallocated to the ads that actually drive revenue.
Platform-reported ROAS reconciled against real revenue so finance and marketing finally agree on the numbers.
Want attribution that reconciles with revenue? Let's architect your CAPI stack.
Scale Without Breaking Profitability.
Manual budget bumps spike CPA the moment spend grows. I engineer four layers of testing and scaling guardrails so creative velocity compounds and CPA holds from 5x to 50x spend.
Hypothesis-Led Creative Testing
Structured tests with a declared hypothesis, control, and success metric, not guess-and-pray creative rotation that burns budget on hunches.
Automated Winner Promotion
Scaling rules fire only when MER holds. Winners are promoted into scaling campaigns automatically once statistical significance is reached.
Budget-Pacing Guardrails
CPA is protected as spend grows from 5x to 50x. Automated pacing prevents the profitability collapse that hits manual budget bumps.
Per-Asset Hook/Hold/Drop Intelligence
Every asset scored on hook, hold, and drop. You double down on what converts and kill what leaks before it scales.
Scaling soon? I'll build the guardrails that protect your CPA.
What Broken Meta Ads Actually Costs You.
wasted on untracked or misattributed conversions, often $2,000-10,000/month burned on ads you can't prove worked.
spent manually pulling ad reports and toggling budgets, over $25K/year of your time gone.
when an account tanks, no one knows which creative, audience, or tracking gap caused it or how to prevent it again.
Every month you wait, the wasted spend compounds. An architect fixes the root, not the symptom.
How I Architect Your Ads System.
A 4-phase process from audit to scale. No black boxes, you approve before I touch production.
Account Audit
I map your current tracking, audiences, creative testing, and scaling logic to identify wasted spend and attribution leaks. Delivered as a written report.
Architecture Design
CAPI event schema, audience seed library, creative-testing framework, and scaling thresholds, designed before any build. You approve before I touch production.
Build & Deploy
Server-side tracking, audience deployment, testing frameworks, and reporting dashboards. Version-controlled and tested against your real data.
Scale & Maintain
Ongoing optimization, creative refreshes, audience expansion, and new campaign builds as you scale. A documented learning loop, not a black box.
Stop the bleed. Start with a free ads audit.
Inherit a Broken Account?I Audit Before I Touch It.
Most of my engagements start with a half-structured ad account another freelancer or agency left behind. Here's how I take it over without anything breaking.
Map
I document every campaign, audience, creative, and tracking event in your current account before touching anything. No surprises, no silent deletions.
Document
A written architecture report of what exists, what's broken, and what must be preserved, so you own the map of your own ad system.
Rebuild
I engineer the corrected architecture in a controlled environment, version-controlled and tested against your real revenue data.
Verify
Migration completes only after an event-by-event verification pass. Zero tracking loss is the standard, not a hope.
Zero tracking loss isn't a promise. It's a 4-step process that starts with documentation, not deletion.
Inheriting a broken ad account? I audit before I touch anything.
What Happens After the Architecture.
“Attribution finally reconciles with revenue. We cut wasted spend 38% in the first month because we could finally see which ads actually converted. Highest ROI hire this year.”
“CPA dropped 23% after the creative-testing framework went live. Scaling no longer breaks profitability, the guardrails hold. We doubled spend at the same efficiency.”
“MER visibility changed everything. He is the architect behind our scaling from $200K to $600K monthly ad-spend-attributable revenue. The systems he built still run without him.”
Every Layer of the Ads System.
From conversion tracking to scaling logic, the full build surface I architect and own end-to-end.
Ready-to-Deploy Ads Blueprints.
A preview of the version-controlled ad architectures I engineer and deploy, not templates copied from a course.
CAPI-First Tracking Blueprint
Server-side event routing, deduplication, and first-party data enrichment so every conversion is attributed correctly.
Creative-Testing Blueprint
Structured hypothesis framework with automated winners, scaling thresholds, and creative velocity baked in.
Profitable Scaling Blueprint
Budget-pacing automation and MER-based guardrails that protect CPA as spend grows from 5x to 50x.
Portfolio Roll-Up Blueprint
Per-brand spend, MER, and creative leaderboards rolled up across every account for leadership decisions.
Get an ad architecture engineered for scale.
Architecture Tuned to Your Business Model.
The same engineering principles, adapted to the way each business model actually converts ad spend into revenue.
E-commerce Brands
- CAPI + pixel tracking stack
- Creative-testing at catalog scale
- MER-based scaling guardrails
Lead-Gen Agencies
- Server-side lead-event tracking
- Audience seed from CRM data
- Cost-per-qualified-lead reporting
Local & Multi-Location
- Per-location campaign architecture
- Store-visit & call tracking
- Regional budget pacing
Coaching & Info Products
- High-ticket funnel tracking
- Webinar registration attribution
- ROAS-to-MER migration
See your industry's ad funnel mapped end-to-end.
The 6 Criteria That Actually Matter.
Most brands hire on managed-spend promises and regret on performance. Use this scorecard before you pay anyone to touch your ad account.
Tracking Implementation
Can they architect server-side CAPI, not just check that the pixel fires?
Testing Strategy
Do they run structured creative tests, or just launch and hope?
Scaling Discipline
Can they scale profitably, or does CPA spike the moment spend grows?
Specialist Expertise
Are they a media-buying architect or a generalist wearing many hats?
Scope Transparency
Do they tell you exactly what they will and won't build, before you pay?
Post-Launch Support
Who maintains the account after launch, and is it documented?
Vet me against this checklist on a call.
Meta Ads Architect vs. General Media Buyer vs. US Agency.
A US ad agency charges a percentage of spend. A general media buyer charges less but can't architect tracking and scaling. A senior ads architect delivers the full architecture at a fraction, scoped per project or retainer. Book a free call for a custom quote.
| Capability | Meta Ads Architect | General VA | US Agency |
|---|---|---|---|
| Server-side tracking (CAPI) | Custom, version-controlled | Pixel only | Yes, at premium rate |
| Creative-testing framework | Hypothesis-led, automated | Manual rotation | Yes, at premium |
| Profitable scaling logic | MER guardrails + pacing | Manual budget bumps | Yes, at premium |
| Multi-account architecture | Seed libraries + roll-ups | One account, by hand | Yes, at high cost |
| Engagement model | Direct engineer, no middlemen | Task-taker, reactive | Account-managed team |
| Ongoing optimization | Documented learning loop | Ad hoc, reactive | Retainer required |
Before You Pay Anyone, Let Me Audit Your Ads.
On a focused 30-minute working call, I'll map your current Meta Ads tracking, audiences, creative testing, and scaling logic, and show you exactly what needs to be architected for profitable scale. If I'm not the best fit, I'll point you directly to who is.
Tracking & Attribution Leak Map
Every event that's untracked, misattributed, or duplicated, the wasted spend hiding in your account.
Account Health Check
Review of tracking integrity, audience structure, creative-testing rigor, and scaling discipline.
90-Day Scaling Roadmap
Prioritized engineering plan: what to fix today, test next, and scale profitably.
A Systems Engineer,Not a Task-Taker.
Marjohn Robillo
Meta Ads Architect
I came from disciplined environments where documentation wasn't optional. I bring that same standard to every ad build, documented, structured, and transferable. 5+ years, 300+ revenue systems, four continents.
Book a call directly with me, no account manager in between.
Architecture Guides.
Architecting Meta Conversions API for Attribution That Reconciles
Server-side event routing and deduplication so your ROAS matches your revenue.
A Creative-Testing Framework That Scales Profitably
Hypothesis-led testing with automated winners and scaling guardrails.
MER vs. ROAS: The Metric That Actually Protects Profit
Why marketing efficiency ratio beats platform-reported ROAS every time.
Hiring a Meta Ads Architect (Not a Media Buyer)
What to look for when you need tracking and scaling architecture, not campaign toggling.
Questions Before Hiring Me.
01What does a Meta Ads performance architect do?
What does a Meta Ads performance architect do?
A Meta Ads performance architect designs and scales the complete ad infrastructure: Meta Conversions API tracking, audience seed libraries, creative-testing frameworks, profitable scaling logic, and profitability dashboards. They engineer the system, not just buy media.
02Why hire a Meta Ads architect from the Philippines?
Why hire a Meta Ads architect from the Philippines?
Hiring a Meta Ads architect from the Philippines gives you senior-grade ad engineering at a fraction of US rates, with timezone overlap for US, UK, and Australian brands and direct contractor engagement without agency markups.
03Can you fix attribution broken since iOS 14?
Can you fix attribution broken since iOS 14?
Yes. I implement Meta Conversions API with event deduplication and first-party data routing so attribution reconciles with your actual revenue, replacing unreliable pixel-only reporting with server-side truth.
04How do you scale ads without breaking profitability?
How do you scale ads without breaking profitability?
Every account I architect uses MER-based guardrails and budget-pacing automation. Scaling triggers only fire when marketing efficiency ratio holds, so CPA stays protected as spend grows from 5x to 50x.
05Do you handle creative testing too?
Do you handle creative testing too?
Yes. I architect structured creative-testing frameworks with hypothesis tracking, automated winners, and scaling rules, so creative velocity compounds rather than relying on guess-and-pray rotation.
06Can you fix a Meta Ads account another agency built?
Can you fix a Meta Ads account another agency built?
Yes. I inherit and rebuild broken accounts with a documented audit first, mapping every campaign, audience, creative, and tracking event before any changes, so nothing breaks during the transition.
07How do we get started without disrupting live campaigns?
How do we get started without disrupting live campaigns?
Every engagement begins with an audit and a controlled blueprint. We validate tracking, audiences, and scaling logic in a sandbox before rollout, ensuring your active campaigns run 100% uninterrupted.
08How much does a Meta Ads architect cost?
How much does a Meta Ads architect cost?
Engagements are scoped per project or retainer. A senior ads architect delivers the full tracking and scaling architecture at a fraction of a US agency rate. Book a free ads audit call to receive a custom scope and quote.
Still deciding? Let's talk it through on a free call.
Your System Is EitherBuilding Revenueor Losing It.Let’s Fix That.
I work with a small number of companies at a time to ensure I can deliver the depth of architectural thinking that produces real results. If your revenue system needs an upgrade, or if you're building one from scratch, let's talk.
2 engagement slots remaining this quarter.
Engagements typically begin within 2 weeks of first call.