Your Brand Doesn't Just Need to Rank.It Needs to Be the Answer.
I engineer the content architecture, schema, and entity signals that rank your pages in Google and Bing and get your brand cited by ChatGPT, Gemini, Claude, and Perplexity. 5+ years architecting revenue systems and search visibility for high-growth teams across the US, Canada, Australia, and the UK. Zero account managers between us. No keyword stuffing. No generic AI copy. Just production-grade SEO, GEO, and AEO engineered to compound your pipeline.
30 min · Free · No commitment
Cleany.ca Franchise Ops
Architected multi-location automated dispatch, real-time booking, Stripe checkout flow, and two-way SMS crew notification systems.
Spectacular Academy
Engineered high-converting curriculum enrollment funnels, automated onboarding workflows, and student retention follow-up sequences.
Preclose.ai Inbound CRO
Architected post-click inbound conversion funnels, pre-call sales nurture workflows, and automated pipeline leak audits.
AI Ad Machine & CRM
Engineered automated ad testing pipelines, dynamic budget optimization, real estate CRM routing, and listing follow-up workflows.
MultiplyME Training & SOPs
Architected automated video onboarding workflows, QR-triggered SOP delivery systems, team training vaults, and client portal access pipelines.
Cleany.ca Franchise Ops
Architected multi-location automated dispatch, real-time booking, Stripe checkout flow, and two-way SMS crew notification systems.
Spectacular Academy
Engineered high-converting curriculum enrollment funnels, automated onboarding workflows, and student retention follow-up sequences.
Preclose.ai Inbound CRO
Architected post-click inbound conversion funnels, pre-call sales nurture workflows, and automated pipeline leak audits.
AI Ad Machine & CRM
Engineered automated ad testing pipelines, dynamic budget optimization, real estate CRM routing, and listing follow-up workflows.
MultiplyME Training & SOPs
Architected automated video onboarding workflows, QR-triggered SOP delivery systems, team training vaults, and client portal access pipelines.
Score Your AI & Search Visibility
Answer 6 quick questions to see whether your brand is engineered to be cited by ChatGPT, Gemini, and Claude — or completely invisible.
Does ChatGPT, Gemini, or Claude cite your brand by name when asked about top solutions in your niche?
If LLMs recommend competitors or speak generically, you are losing generative search market share.
Does your website emit valid JSON-LD schema (Organization, Person, Article, FAQPage) with @id nodes?
Structured data teaches AI crawlers your canonical entity definitions and relationships.
Is your content structured into 'Citable Chunks' with answer-first leads and standalone Q&A blocks?
LLMs extract short, fact-dense, answer-first blocks rather than walls of marketing prose.
Do you have an /llms.txt or /llms-full.txt file configured for AI web crawlers?
A standardized llms.txt provides AI agents with a machine-readable map of your key pages.
Is your author or brand entity corroborated across third-party surfaces (LinkedIn, Crunchbase, Wikidata)?
LLMs require sameAs corroboration from external databases to trust and cite your entity.
Does your internal link graph use topically-clustered, non-repetitive anchors between related pages?
Contextual internal links pass semantic authority and prevent keyword cannibalization.
The Symptoms ofInvisible Content.
If two or more of these feel familiar, the issue usually isn't another blog post. It's the architecture underneath your visibility.
You rank on page 1, but LLMs never cite you
Your pages hit top positions in Google, but ChatGPT, Gemini, and Claude answer buyer prompts without ever mentioning your brand.
Traffic plateaus while competitors climb
You publish consistently, but organic traffic flatlines and competitors with thinner content outrank and out-cite you.
Content reads like generic AI regurgitation
Your articles cover the exact same points as top results, with no citable chunks, unique frameworks, or original data worth extracting.
Schema & structured data are missing or broken
No FAQPage, Article, Person, or Service schema. Search crawlers and AI bots can't parse your entity, so they skip you.
Hired 'SEO writers' who were task-takers
You hired freelancers who stuffed keywords post-by-post instead of architecting an authority entity that compounds.
Growth outpaces your search architecture
Your business is scaling rapidly, but your content topology, internal links, and entity signals can't keep up with buyer queries.
If 2+ symptoms hit, let's audit the architecture underneath.
Production-GradeSEO & GEO Architecture.
Not content volume. Engineering the content, schema, and entity infrastructure that ranks in Google/Bing and gets cited by ChatGPT, Gemini, and Claude across hundreds of queries without breaking.
Entity & Knowledge Graph Map
Consolidated author entity, sameAs corroboration, and structured data that make Google and LLMs recognize one canonical source.
Citable Chunk Architecture
Answer-first leads, definition boxes, and standalone Q&A chunks engineered to be lifted verbatim by AI engines.
Internal Link Graph
Contextual, topically-clustered internal links that route authority and teach crawlers entity relationships.
Schema & Structured Data Layer
Article, FAQPage, Person, BreadcrumbList, and Service schema that parse cleanly into rich results and AI citations.
Six systems that make the whole stack rank and get cited.
Generative Engine Optimization (GEO)
Content engineered for ChatGPT, Gemini, and Claude retrieval — answer-first structure, third-party corroboration, and citable chunks.
Search Ranking Architecture
Technical SEO, semantic HTML, canonical tags, and Core Web Vitals tuned to rank in Google and Bing for high-intent queries.
Answer Engine Optimization (AEO)
FAQ schema, definition boxes, and standalone Q&A blocks that position your content as the verbatim answer AI engines lift.
Entity & Knowledge Graph Consolidation
Canonical author entity, sameAs corroboration across LinkedIn, Crunchbase, Wikidata, and structured data that consolidate your brand under one recognized @id.
Contextual Internal Link Graph
Topically-clustered, non-repetitive internal links that route authority and teach crawlers entity relationships without keyword stuffing.
Schema & Structured Data Layer
Hand-built Article, FAQPage, Person, BreadcrumbList, and Service schema that parse cleanly into rich results and AI citations.
Citable. Entity-consolidated. Built for production.
Want this built for your system? Let's scope it.
What Invisible Content Actually Costs You.
When ChatGPT, Gemini, and Claude answer your buyer's query, they name a competitor — every AI search is a lost customer lead.
spent publishing articles that never rank or get cited — over $30K/year of wasted effort with no compounding pipeline return.
Without a consolidated author and brand entity, Google and LLMs treat your content as background noise rather than a canonical source.
Every month you wait, citation debt compounds while competitors capture AI market share. An architect fixes the root, not the symptom.
How I Architect Your Visibility System.
A 4-phase process from audit to scale. No black boxes. You approve every blueprint before I touch production.
1. Visibility & Entity Audit
I map your current rankings, AI citations across ChatGPT/Gemini/Claude, schema gaps, and entity fragmentation. Delivered as a written audit with exact query gaps.
2. Architecture Design
Entity map, content cluster topology, citable-chunk framework, and schema layer — designed before writing any code. You approve before production touch.
3. Build & Deploy
Citable content architecture, structured data, internal link graph, and entity corroboration. Version-controlled and tested against real AI query shapes.
4. Scale & Citation Loop
Prompt citation tracking, content refreshes, schema updates, and new cluster builds as you grow. A documented learning loop, not a mysterious agency retainer.
Stop the bleed. Start with a free visibility audit.
Inherit a Broken SEO Build?I Audit Before I Touch It.
Most of my engagements start with a tangle of keyword-stuffed content another freelancer left behind. Here's how I take it over without anything breaking.
Map
I document every page, schema tag, internal link, and entity signal in your current setup before touching anything. No surprises, no silent deletions.
Document
A written architecture report of what exists, what's broken, and what must be preserved, so you own the map of your own visibility.
Rebuild
I engineer the corrected content and schema architecture in a controlled staging environment, version-controlled and tested against real query shapes.
Verify
Migration completes only after a query-by-query verification pass. Zero ranking loss is the standard, not a hope.
Zero ranking loss isn't a promise. It's a 4-step process that starts with documentation, not deletion.
Inheriting a broken SEO build? I audit before I touch anything.
What Happens After the Architecture.
“Within two months ChatGPT started citing our guides by name. Organic traffic from Bing doubled. Highest ROI hire this year.”
“He rebuilt our schema and entity signals and we went from invisible to the cited source on our top five queries. Closed-won rate up 23% in one quarter.”
“Decision velocity tripled. He is the architect behind our scaling from $200K to $600K monthly revenue. The visibility system he built still compounds without him.”
Every Layer of the Visibility System.
From entity consolidation to citable chunk architecture, the full build surface I architect and own end-to-end.
Ready-to-Deploy Visibility Blueprints.
A preview of the version-controlled visibility architectures I engineer and deploy, not templates copied from a marketplace.
Entity Consolidation Blueprint
Canonical author entity, sameAs corroboration, and structured data that consolidate your brand under one recognized @id.
Citable Chunk Blueprint
Answer-first leads, definition boxes, and standalone Q&A chunks engineered to be lifted verbatim by AI engines.
Topic Cluster Blueprint
Non-cannibalizing keyword clusters with contextual internal links that route authority across the entity.
Schema Layer Blueprint
Article, FAQPage, Person, and BreadcrumbList schema that parse cleanly into rich results and AI citations.
Get a visibility architecture engineered for scale.
Architecture Tuned to Your Business Model.
The same engineering principles, adapted to the way each business model actually competes for search and AI visibility.
Marketing & RevOps Agencies
- Multi-location visibility architecture
- Service-page GEO clusters
- Roll-up citation reporting across sub-accounts
E-commerce Brands
- Product schema & rich result engineering
- Category-page topic clusters
- AI-citation monitoring for buyer queries
B2B SaaS Companies
- Documentation & feature-page GEO
- Comparison-page answer engineering (~33% of AI citations)
- Entity consolidation for founder & product
Professional Services
- Local & geo service-page visibility
- FAQ schema for high-intent queries
- Author entity for E-E-A-T signals
See your industry's visibility mapped end-to-end.
The 6 Criteria That Actually Matter.
Most teams hire on content volume and regret on visibility. Use this scorecard before you pay anyone to touch your search presence.
GEO Engineering
Can they architect content for AI retrieval — not just stuff keywords?
Entity Consolidation
Do they consolidate your brand under one recognized entity, or fragment it?
Schema Mastery
Do they build clean structured data, or just paste a plugin's defaults?
Specialist Expertise
Are they a visibility architect or a generalist wearing many hats?
Scope Transparency
Do they tell you exactly what they will and won't build, before you pay?
Post-Launch Support
Who monitors citations and rankings after launch, and is it documented?
Vet me against this checklist on a call.
Visibility Architect vs. Content VA vs. US Agency.
A US SEO agency charges $10,000–$25,000/mo. A content VA charges less but can't architect visibility or schema. As a senior SEO & GEO architect, I deliver full senior execution at a fraction of agency rates with zero account managers. Book a free call for a custom quote.
| Capability | SEO & GEO Architect | General VA | US Agency |
|---|---|---|---|
| GEO / AI citation engineering | Citable chunk architecture | Generic content LLMs ignore | Yes, at $10k–$25k/mo |
| Entity consolidation | Canonical @id + sameAs | Fragmented profiles | Yes, at high cost |
| Schema & structured data | Hand-built, validated | Plugin defaults | Yes, project-based |
| Internal link graph | Contextual, clustered | Repetitive anchors | Yes, at high cost |
| Engagement model | Direct engineer, zero middlemen | Task-taker, reactive | Account-managed team |
| Ongoing maintenance | Documented learning loop | Ad hoc, reactive | Retainer required |
Before You Pay Anyone Let Me Audit Your Visibility.
On a focused 30-minute working call, I'll map your current rankings, AI citations across ChatGPT/Gemini/Claude, schema gaps, and entity fragmentation, and show you exactly what needs to be architected for search and AI visibility. If I'm not the best fit, I'll point you directly to who is.
Citation & Ranking Map
Every query where you rank but aren't cited, and every query where a competitor is the named answer.
Schema & Entity Health Check
Code review of structured data, author entity, sameAs corroboration, and internal link topology.
90-Day Visibility Roadmap
Prioritized engineering plan: what to fix today, build next, and scale for AI citations.
A Visibility Engineer,Not a Content Task-Taker.
Marjohn Robillo
SEO & GEO Architect
I came from disciplined government and education environments where documentation wasn't optional. I bring that same standard to every SEO & GEO build — documented, structured, and transferable. 5+ years architecting revenue systems and search visibility for teams and agencies across four continents.
Book a call directly with me, no account manager in between.
Architecture Guides.
Questions Before Hiring Me.
01What is the difference between SEO and GEO?
What is the difference between SEO and GEO?
SEO optimizes your pages to rank in classic search engines like Google and Bing. GEO (Generative Engine Optimization) engineers your content so AI engines like ChatGPT, Gemini, and Claude retrieve and cite your brand as the answer. I architect both together, because the same entity, schema, and citable-chunk layers that rank you in search are the layers that get you cited by AI.
02How do you get my brand cited by ChatGPT, Gemini, and Claude?
How do you get my brand cited by ChatGPT, Gemini, and Claude?
I engineer three layers: a consolidated author and brand entity with sameAs corroboration so LLMs recognize one canonical source, clean structured data (Article, FAQPage, Person schema) so the content parses cleanly, and citable chunks (answer-first leads, definition boxes, standalone Q&A) engineered to be lifted verbatim. LLMs cite content that is structured, corroborated, and easy to retrieve — I build all three.
03How is GEO different from AEO?
How is GEO different from AEO?
AEO (Answer Engine Optimization) focuses on winning answer-box and featured-snippet placements in search. GEO focuses on being cited inside generative AI responses. The two overlap heavily — both reward answer-first structure and clean schema — so I architect them as one system rather than two separate efforts.
04Do you fix a content stack another freelancer built?
Do you fix a content stack another freelancer built?
Yes. I inherit and rebuild broken SEO with a documented audit first, mapping every page, schema tag, internal link, and entity signal before any changes, so nothing breaks during the transition.
05How much does an SEO & GEO architect cost?
How much does an SEO & GEO architect cost?
Engagements are scoped per project or retainer. A senior visibility architect delivers the full architecture at a fraction of a US agency rate ($10k–$25k/mo). Book a free visibility audit call to receive a custom scope and quote.
06How long until I see AI citations and ranking gains?
How long until I see AI citations and ranking gains?
Citation and ranking gains typically surface within 4 to 12 weeks as crawlers re-index the rebuilt schema, entity, and content architecture. The compounding return comes from the internal link graph and entity consolidation, which strengthen every new piece of content you publish afterward.
07Do you build schema and structured data by hand?
Do you build schema and structured data by hand?
Yes. I hand-build and validate Article, FAQPage, Person, BreadcrumbList, and Service schema rather than relying on plugin defaults, so the structured data parses cleanly into rich results and AI citations.
08Can you consolidate my author or brand entity?
Can you consolidate my author or brand entity?
Yes. I consolidate fragmented author and brand profiles under one canonical @id with sameAs corroboration across LinkedIn, Crunchbase, Wikidata, and your owned properties, so Google's Knowledge Graph and LLMs recognize you as the single canonical source.
09How do we get started without disrupting live rankings?
How do we get started without disrupting live rankings?
Every engagement begins with an audit and staging blueprint. We validate all schema, entity, and content changes in a sandbox environment before rollout, ensuring your active rankings run 100% uninterrupted.
Still deciding? Let's talk it through on a free call.
Your System Is EitherBuilding Revenueor Losing It.Let’s Fix That.
I work with a small number of companies at a time to ensure I can deliver the depth of architectural thinking that produces real results. If your revenue system needs an upgrade, or if you're building one from scratch, let's talk.
2 engagement slots remaining this quarter.
Engagements typically begin within 2 weeks of first call.